Pembs Agricultural Society Logo


14th, 15th & 16th August 2018

Richard Cole is Pembrokeshire County Show President 2017

Lady Ambassador is Yasmin Bevan-Rees.

The new Pembrokeshire County Show President has taken up the reins for his year in office.

The successful candidate for this year's Lady Ambassador was also announced at Pembrokeshire Agricultural Society's AGM held on Wednesday (March 8).

The newly elected President is Whitland dairy farmer Richard Cole. He follows in the footsteps of his father Campbell, who presided over the show in 1978.

Last year's President, Dennis Reed, handed the chains of office to Mr Cole.

Mr Cole said it was a great honour to take on the role. He also paid tribute to Mr Reed and said he would be a hard act to follow.

Taking the seat in the President's chair, Mr Cole presented the Lady Ambassador sash and badge to Yasmin Bevan-Rees.

Yasmin, of Wiston, is a 22-year-old paralegal who is training at Hains & Lewis. She is a member of Keyston YFC and enjoys playing netball at County level. She is widely travelled and describes herself as a very sociable person who enjoys meeting new people.

Mr Cole, who was on the judging panel, said: "It was a keenly contested process and we had three very eligible people to choose from. I look forward to working with Yasmin during the next 12 months."

The role of President-Elect has been awarded to Brian Harries. Mr Harries is a well-known charity fundraiser in Pembrokeshire and was recognised in this year's Queen's New Year's Honours list with a British Empire Medal.

He said it will be a huge challenge, but one he is looking forward to.

"We need to take the show into the future," he said. "How we embrace change and continue to be successful is our greatest challenge."

2017 team

This year's County Show team, President Richard Cole and his wife Ann, Lady Ambassador Yasmin Bevan-Rees and President-Elect Brian Harries.

Start a conversation about us...



A fantastic range of attractions are scheduled to entertain all ages at the show this year. Bolddog FMX Team, Shetla...

Read More
Time Table of Events

Time Table of Events

A full and exciting timetable is planned for the show. Plan your day and be in the right place at the right time.

Read More
Become a member

Become a member

Join the Pembrokeshire Agricultural Society and enjoy great savings and the benefits of membership at the annual Coun...

Read More